Photoshop CC Tips & Tricks
For the last several years the advertising landscape has been rapidly changing. A focus on digital experiences has forced a new way of designing and approaching projects. Adobe has been making big updates to many of their products, especially Photoshop, to help with the demands of digital advertising and improve the design workflow in general.
In this article, we will highlight the following new tools in Photoshop:
3.) Device Preview
4.) Export Assets
Before Artboards, the common workflow consisted of building files with layers that had to be turned on and off to show certain features of a website. On bigger projects, it became confusing as to what layers needed to be turned on for what features. Artboards have made it easy to showcase different features without the confusion and the need to turn on and off layers. A user can easily duplicate an artboard to show a hover state, dropdown menu, or to simply compare options side by side.
Creative Cloud libraries allow a user to share files with others through the cloud. Color palettes, character styles, layer styles, and graphics can easily be saved to Adobe’s cloud. If a user shares a library with another person, they can use the same styles and graphics in their projects. This saves time by creating a database of client styles and graphics that are easy to access and update. This also eliminates a time-consuming search for client logos or the client color palette residing on someone else’s computer. Now one can easily find them in Photoshop and add the library in with a simple click. The library feature is also included in many of Adobe’s other products, creating a seamless experience across platforms.
It can often be difficult to design a mobile experience on a large monitor. Device Preview is an Adobe mobile app that downloads to a user’s phone and connects via USB or Wifi to a user’s computer, which then creates a link between Photoshop and the phone. It allows the designer to view mobile designs in real time on his or her phone or tablet and see how it will look in context. Before Device Preview, a common practice was to save a jpg, email it to oneself, and open it on his or her phone to get an idea of what it might look like. Now, the designer can simply open the app and like magic, see his or her current project and make the necessary changes to improve the overall mobile experience.
Before Artboards and Export Assets were available, in order to save multiple views of a PSD, layered comps were the norm. Layered comps were great, but it was easy to accidentally overwrite them. Now, once the design is created and it is time to save individual files, the user can simply export multiple artboards or elements at the same time. There is now the option to individually choose what each element will be saved as, i.e. .jpg, .png, etc. Furthermore, the user can save different sizes to accommodate for high-resolution screens. All of this, which would have taken multiple times saving, can now be done with just a few clicks. To make it even more simple, one can do quick exports, which has preset values; and with one click save 1 or 100 assets at the same time without having to choose the location and file type in a pop-up window.
Time is a value, especially as a designer. At Morvil, we adapt the latest innovations and technologies into our workflow; and present each client customized designs from various mediums while maintaining an efficient timeline.
-Greg Rosenhan, Digital Designer
To learn how Morvil can improve your company’s design, give us a call at the office – 910.342.0100