Innovative Video Production
Did you know that more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years? How about that over 80% of online users are watching video content daily and more than 500 million hours of video are watched on YouTube each day. Forbes says that over 500 million people are watching videos on Facebook every day as well. And, according to Cisco, every second, a million minutes of video content will cross IP networks around the world.
While in decades past, TV commercials were the only medium that brands could get their message out in a video format, today there are endless ways to implement video into your marketing. As of April 2020, the global population of online users has spiked to 4.57 billion, due in-part to the coronavirus lockdown.
The sheer numbers associated with video consumption are reason enough alone to get your brand’s identity in front of those millions of eyes. Creating your own unique video content for all of your platforms, including your website and social media, have proven to be crucial to engagement and conversion from your target audience. Integrating video into your digital marketing plan can increase that highly valuable engagement and conversion you’re looking for all while giving customers a better understanding of all that you offer.
People are hungry for persuasive content — it’s in our nature. We’re all naturally consumers and we want to make the best, most informed choices for what we goods we buy and services we employ. Well thought out and creatively produced video content that educates and reassures people that your product, your medical practice or your services are the best fit for their needs can give you that edge that persuasive edge needed to get them in the door. Giving them a vision of what makes your product or services so amazing can give them the confidence that your business is right for them.
There are pitfalls to video, however. A shaky screen, bad script or poor lighting can ruin even the best of intentions, so it’s important to have someone who knows what they’re doing behind the lens. While anyone can buy the technical camera equipment or use their smartphone’s camera, not everyone can make the right impact with video. However, having a team of talented, creative individuals collaboratively creating concepts is the best way to represent your story with the right equipment, technical acumen and understanding of your story can elevate your brand to new heights. If you don’t have the ideas, the talent or creative direction, even the most expensive cameras aren’t worth much. That’s where we can help deliver a narrative with meaning, emotion and clarity. A properly produced and creative video can provide a face and voice to your business, boost SEO on your website, and increase conversion and click-through rates in an effective way that aligns with your marketing strategy.
At Morvil, we’ve been crafting effective video pieces for years. We provide agile marketing creation for a vast array of clientele and our video production services can be proportionally scaled and applied no matter what type of industry or the size of the company. Whether it’s a video for your business website, content for your social media platforms or a TV advertisement, we have the resources ready to produce high-quality visual storytelling for your brand. Taking advantage of modern cameras equipped with 4k, drones and the latest editing software, along with dynamic staging, lighting, scriptwriting and set design, the Morvil team can capture the best essence of your business and increase your business’ digital reach. We do this by creating compelling narratives through expert video production that have a lasting impact on your audience.
Our capabilities with video extend to: scriptwriting, storyboarding, multi-camera shoots, video editing, motion graphics, illustrations, state-of-the-art equipment and voice-overs. We’ve applied these assets to projects like: home tour videos, interview videos, company about videos, video testimonials, fundraising campaigns, video headers, video landing pages for websites, how-to videos, TV commercials and product description videos.
With everyone else, we’re ready to get back to social life and enjoying time together. While we’re waiting it out, we recommend taking time to re-evaluate how you’re reaching your audience, because life will resume and you want to be ready for your customers. As you consider your options, think about how you can increase engagement, build trust and boost your value. Video will certainly aid your efforts and we’re here to show you how to implement it with best practices and high-quality equipment and production.
Contact us to find out how Morvil can assist your digital marketing goals and how our video production services are feasible for any budget size. 910.342.0100 + firstname.lastname@example.org