Navigating the Curve for Health Care Providers
Creating brand and marketing strategies for the health care and medical fields has become a specialty at Morvil Advertising + Design over the last 35+ years. We are a resource for creating health care-minded designs and copy that have the distinct ability to influence consumers from every walk of life. Our reputation has earned the trust of a wide array of practices in the region across many medical fields, from the largest state-wide orthopedic practice in North Carolina and hometown eye care specialists to our major regional hospital. Our ability to communicate to a diverse audience allows us to reach a broad range of demographics.
We have a great deal of respect for our health care colleagues. It’s a privilege to provide a voice for them and their organizations – one that successfully reaches their patients.
COVID-19’s disruption of our health care institutions has created an urgent need to communicate on-the-fly changes of policies, hours, telemedicine options and has even created the need to reassure patients that facilities are being sanitized regularly. In this unparalleled time, patients are looking for leadership from their health care providers. They want to know who is ahead of the curve, who is prepared and who is communicating effectively to the public about how their services and staff are reacting to this crisis.
And that’s exactly what we’ve been helping our medical providers do in the last several weeks because health care marketing and advertising requires a special approach.
At Morvil, we’ve taken up this call to assist our clients in the medical and health care industry. Since the outbreak of COVID-19, our team has been working diligently to pivot messages for providers with our proven approach. We’ve been advising our clients how to reaffirm their patients with an appropriate and helpful tone by designing digital billboard messages that communicate P.S.A.s, rapidly turning around web landing pages with new hours and policies, developing health-focused TV commercials and creating smart social media infographics.
Morvil has been serving the health care community for decades and in this unprecedented time, we’re pulling out all stops to put our skill, talent and experience to work for practices so they can stay relevant to best engage and serve their patients.
We stand ready to serve your medical practice or health care organization, as well. We can help communicate updated protocols, design new web components and develop strategic marketing communications to reassure your patients with a caring, thoughtful and creative approach. We are well versed in adapting health care-specific messaging with direct, easy-to-understand language paired with impactful imagery, employing the nimble nature of social media.
If you need help pivoting your message for your patients, let’s consult over a conference call to come up with a dynamic way to approach your health care advertising and marketing needs. Take a look at our client list to see some of the ways we helped create new messaging.